Development of the world # e-commerce in Indonesia is always interesting to observe. As supported by the business climate and an adequate number of people, the emergence of a variety of startup and business e-commerce increasingly add competition in the world of e-commerce in Indonesia.
If you do not want to lose in the competition because they can not compete, we should certainly learn a lot more from the success of a number of large e-commerce businesses. E-commerce businesses large and successful dominate the online marketplace in Indonesia certainly pioneered by great people who dedicate their time and ideas. Hadi Wenas such dedication, the figure of the man behind the success of Zalora are now also venturing into other business areas.
Hadi recognizes Wenas Closer
Wenas Hadi is one of the young people in Indonesia who choose a career path according to his passion. The man who is familiarly called by calling Hadi completed studies mechanical S1 in the field of engineering at the University of Wisconsin-Madison. After completing his degree S1, Hadi had worked at Oracle while continuing S2 computer science at Stanford University.
Hadi Hadi family wants to settle down and build a career in the US. But apparently even make the heart calls Hadi returned to Indonesia. In 2005 finally, Hadi returned to Indonesia and worked at the management consulting firm, McKinsey. Build a career at McKinsey until 2012, when it was Hadi managed to occupy a position as a senior manager.
Starting bids for Zalora
In 2012, Hadi gets an offer from one of his colleagues named Catherine to start pioneering Zalora. Although it should leave an established career at McKinsey, Hadi immediately takes advantage of this offer for leading the way to be an entrepreneur.
Zalora successfully released on February 24, 2012, with preparations classified as very fast, only about 2 to 3 months. The preparation also runs with the help of Rocket Internet, a German company with experience in the field of online #bisnis.
The development of a Bright Zalora
Starting from 7 employees, within 8 months of development Zalora apparently growing rapidly. Now the location of regional offices located in Singapore and the number of employees reached 150 people make Zalora continues to grow and expand into neighboring countries.
During Zalora CEO position, Hadi succeeded in bringing Zalora to the pinnacle of success with a total of 2,000 orders per day only within a period of 18 months. Channel marketing through social #media and EDM seems to be a powerful way to support the business growth of e-commerce this one.
Numerous awards were easily able to achieve Zalora as a form of appreciation for success. Recorded a number of awards such as the MURI award largest online fashion in Indonesia, The Best Innovation in Marketing, e-commerce business with COD widest coverage in Indonesia and the largest online fashion ReBI10 version have been successfully achieved by Zalora.
Going forward, Hadi and Catherine as the founder Zalora hope that the e-commerce business can be a fashion destination for the people of Indonesia. So that people will be encouraged to look for fashion products in Zalora first before deciding to buy at the mall.
For Hadi, no successful businesses are built in a way that instant. Innovation in business does not make the business could soon develop rapidly. For the need of preparation, hard work, and a willingness to learn from mistakes in order to be a good businessperson. Persistence in business will be the key to success that brought the business to the next level of success.
Step Lippo Group to appoint Hadi LippoMall Wenas as the new CEO is one of the appropriate steps to expand into the realm of online business. So that Lippo is expected to expand in the field of online business through MatahariMall.
With the projected growth of online retail sales of as much as 10-fold in the coming years, Lippo Group hopes to take the opportunity in the field of e-commerce business at the right moment. Not only that, a successful professional who is now being coached titled aCommerce a digital company, which is engaged in the business support services eCommerce.
If we have the passion in the field of e-commerce business, this course is a good time to start the business. Let's learn the techniques of Hadi Wenas business and preparing for success in the field of e-commerce future.
At the Startup Grind Jakarta some time ago, Hadi Wenas, Ex-Managing Director Zalora Indonesia who now serves as CEO aCommerce Indonesia to share its experience in establishing Zalora Indonesia until he could be one of the online stores of the biggest fashion in Indonesia that resulted in 2000's order every day before he left Zalora to build a new startup, namely aCommerce Indonesia. Hadi Wenas can be reached at wenas@acommerce.asia.
So, what are the lessons that we can experience in building Zalora Wenas Hadi Indonesia? Check out the article below.
For those of you who do not know, Zalora is a company invested by Rocket Internet. Rocket Internet is a company builder famous for their penchant for imitating other business models that have been proven to work. However, they do not just emulate the business model, of course, they also improvise on the execution and implementation of the business. That is what makes a company invested by Rocket Internet can grow very fast and big, like Lazada and Zalora.
Wenas said, "Rocket Internet is also known for how to run their businesses are quite ruthless. They quickly change the direction of the business that they feel unable to walk. If there is a business model that does not work, they immediately turn it off and replace it with a new business model. And this is all done in a fairly short time. "
Back to Zalora, Zalora is a company established by five founders. One is Oliver Samwer which eventually took Wenas along with its co-founder (Catherine Sutjahyo) to establish Zalora Indonesia under the banner of the International Zalora.
Under the control of Wenas, Zalora Indonesia can grow very rapidly. By the time he was still working in Zalora, Wenas acknowledged that Zalora Indonesia produces the number of transactions (not the value of the transaction), the largest compared Zalora who are in other countries, such as Singapore and Malaysia Zalora. However, the transaction value Zalora Indonesia still pales in comparison to Zalora Singapore and Malaysia.
Reasons Why Zalora Growth in Indonesia Very Fast
Wenas recognizes that rapid growth Zalora not be separated from a large amount of funds invested by Rocket Internet. With a large amount of funds, they can do anything in internet marketing to increase turnover on their business. For example, Zalora boosts their marketing efforts to reach the highest limit, meaning that they continue to pour money to achieve great traction to the traction can not rise again, or, in other words, has reached its highest limit. When they know the highest limit growth, they will reduce their marketing budget gradually to measure the level of effectiveness, whether growth will continue to rise or even declining. This way they do to sustain growth with a marketing budget that is not so great.
As we all know, there are many marketing channels spread out there. It's up to you which one you want to use as your marketing path later. But, is there a definite marketing channel generates the best conversion? Wenas argued, "nothing is certain, you have to try it one by one to measure the value of conversions that you can be of any marketing you are doing. From there you will know which marketing channel that can generate greater conversions than others. In the case of Zalora with abundant funds, we do market on all channels. If there are no effective channel, we moved the budget from the inactive channel to channel conversion is much better. It makes us become more efficient marketing "he said.
Tip: For those of you who do not have a budget that is abundant, you should start from the lowest channel first. If you have mastered it, you just go to another channel.
In addition to marketing like crazy, one of the things, why Zalora can grow large quickly, is sourcing. "Without a sourcing team (team find and select the products), Zalora can not be of this magnitude, they are choosing a quality product to be our (marketing team) can be marketed on a large scale. Without them, we could not sell. For the problem of competition, arguably at that time, Zalora has no significant competitors because there are many online stores that use a system of consignment goods at their own warehouses. Our rivals at that time you could say is the department store where they are offline stores "he explained.
By having the advantage in the consignment, Zalora can deliver goods directly from the supplier to the buyer's address, it allows Zalora to have full control on the goods they sell. But at first, Wenas recognize that not all suppliers want to use a consignment system because they do not believe the Zalora. So, inevitably, some of the stuff in there that rely upon Zalora dropship.
Strategy Zalora Sign Into Market
Do not want to be an online store similar to other online stores, Zalora offers three things to their prospective customers, which products are most widely, COD, and returns. Thirdly it is Zalora advantage compared to other online stores because there are no other online stores that can offer this kind of thing.
After three of these advantages is run, in particular for the return of the goods, it turns on Zalora return rate of less than 3 percent, while the exchange rate is less than 5 percent. This indicates that customers are satisfied when they shop online at Zalora. After walking up to 1.5 years, finally, Zalora add to future returns, of which initially only 14 days to 30 days.
Many things changed in a few years after Zalora stand, ranging from the cost of delivery of goods which initially must meet the "minimum order" for several regions in Indonesia to be free throughout Indonesia. At the beginning, Zalora also sells items such as Christmas trees, kids clothes, home decor to bolster pillow, but soon they were closed because it is not profitable. Zalora is a company that is agile, they will continue to adjust to what is desired by the market. This includes their principles in running the business.
E-Commerce Market in Indonesia
Compare with China, McKinsey survey noted that the number of people shopping online penetration in China amounted to 32%, while Indonesia is only about 7%. This amount is very much due to the phenomenon of online shopping in Indonesia are still in the early stages. Wenas believe that number is still very low numbers will increase beat China in the next five years because Indonesia is an archipelagic nation.
In contrast to China where almost all areas can be reached by land transportation, especially rail, on the other hand, Indonesia is a country that consists of thousands of islands, this makes it all the regions in Indonesia can be reached by land transportation. This is what causes the phenomenon of online shopping will increase rapidly in the next few years.
Judging from the number of visits to the website Zalora every day, the more frequently visited Indonesia and see the goods when the office hours after lunch. That proved to be the people of Indonesia are often open an online store after the lunch hour. The pattern is like this:
Initially, they will look first at the hour after lunch, and then when the time has demonstrated hour 4-5 pm or when going home from work, they had bought the goods before they had seen during the day. What happened between lunchtime until late afternoon when they decide to shop online? Wenas believes this may be because they are still wondering to a friend's office about the goods they want to buy before they decide to buy it in the afternoon. More or less this is what the Indonesian people spending patterns on the internet.
E-Commerce
After building Zalora to produce more than 2,000 orders per day, Wenas out and challenge him again on a business idea that he considered potential if applied in Indonesia, namely aCommerce. aCommerce is a platform that provides end-to-end e-commerce that helped the players in terms of delivery of goods, digital marketing, warehousing systems, technology, and much more.
As previously mentioned, aCommerce also assist their clients in digital marketing, but differs from a digital agency in general, aCommerce only focus on helping the players e-commerce and in an effort to digital marketing (banner ads, newsletters, analytics, social media), aCommerce only focus on the number of conversions generated. aCommerce not help you to get a lot of traffic, but the number of sales. This is what distinguishes aCommerce with Digital Agency in general.
Currently aCommerce already running in four countries, namely Thailand, Indonesia, Singapore, and the Philippines. With active AFTA in 2015, the future aCommerce will also address the issue of export and import goods.
By providing this service, the expected e-commerce businesses can focus on providing quality products, competitive prices, and focus on building their own brand.
How to Getting Traction
The first thing that remains to be the main building a startup is the product. After thinking a quality product, unique, and solve the problem, you must thinking your target market. And you have to believe in yourself that you are better than others.
For marketing, you might be able to pay for the digital agency to take care of your digital marketing such as SEO and SEM.
How to Getting Investors
In accordance with our previous articles about how to attract the hearts of investors, Wenas said one of the first things are seen on the business you run is "whether your business is already running previously in other countries?" This is a question that you must answer to investors because investors want proof and wanted money from your business.
In addition to success stories, investors will also look at your background. Profiles of people you have in your business is also an important element to attract the hearts of investors.
If you do not want to lose in the competition because they can not compete, we should certainly learn a lot more from the success of a number of large e-commerce businesses. E-commerce businesses large and successful dominate the online marketplace in Indonesia certainly pioneered by great people who dedicate their time and ideas. Hadi Wenas such dedication, the figure of the man behind the success of Zalora are now also venturing into other business areas.
Hadi recognizes Wenas Closer
Wenas Hadi is one of the young people in Indonesia who choose a career path according to his passion. The man who is familiarly called by calling Hadi completed studies mechanical S1 in the field of engineering at the University of Wisconsin-Madison. After completing his degree S1, Hadi had worked at Oracle while continuing S2 computer science at Stanford University.
Hadi Hadi family wants to settle down and build a career in the US. But apparently even make the heart calls Hadi returned to Indonesia. In 2005 finally, Hadi returned to Indonesia and worked at the management consulting firm, McKinsey. Build a career at McKinsey until 2012, when it was Hadi managed to occupy a position as a senior manager.
Starting bids for Zalora
In 2012, Hadi gets an offer from one of his colleagues named Catherine to start pioneering Zalora. Although it should leave an established career at McKinsey, Hadi immediately takes advantage of this offer for leading the way to be an entrepreneur.
Zalora successfully released on February 24, 2012, with preparations classified as very fast, only about 2 to 3 months. The preparation also runs with the help of Rocket Internet, a German company with experience in the field of online #bisnis.
The development of a Bright Zalora
Starting from 7 employees, within 8 months of development Zalora apparently growing rapidly. Now the location of regional offices located in Singapore and the number of employees reached 150 people make Zalora continues to grow and expand into neighboring countries.
During Zalora CEO position, Hadi succeeded in bringing Zalora to the pinnacle of success with a total of 2,000 orders per day only within a period of 18 months. Channel marketing through social #media and EDM seems to be a powerful way to support the business growth of e-commerce this one.
Numerous awards were easily able to achieve Zalora as a form of appreciation for success. Recorded a number of awards such as the MURI award largest online fashion in Indonesia, The Best Innovation in Marketing, e-commerce business with COD widest coverage in Indonesia and the largest online fashion ReBI10 version have been successfully achieved by Zalora.
Going forward, Hadi and Catherine as the founder Zalora hope that the e-commerce business can be a fashion destination for the people of Indonesia. So that people will be encouraged to look for fashion products in Zalora first before deciding to buy at the mall.
For Hadi, no successful businesses are built in a way that instant. Innovation in business does not make the business could soon develop rapidly. For the need of preparation, hard work, and a willingness to learn from mistakes in order to be a good businessperson. Persistence in business will be the key to success that brought the business to the next level of success.
Step Lippo Group to appoint Hadi LippoMall Wenas as the new CEO is one of the appropriate steps to expand into the realm of online business. So that Lippo is expected to expand in the field of online business through MatahariMall.
With the projected growth of online retail sales of as much as 10-fold in the coming years, Lippo Group hopes to take the opportunity in the field of e-commerce business at the right moment. Not only that, a successful professional who is now being coached titled aCommerce a digital company, which is engaged in the business support services eCommerce.
If we have the passion in the field of e-commerce business, this course is a good time to start the business. Let's learn the techniques of Hadi Wenas business and preparing for success in the field of e-commerce future.
At the Startup Grind Jakarta some time ago, Hadi Wenas, Ex-Managing Director Zalora Indonesia who now serves as CEO aCommerce Indonesia to share its experience in establishing Zalora Indonesia until he could be one of the online stores of the biggest fashion in Indonesia that resulted in 2000's order every day before he left Zalora to build a new startup, namely aCommerce Indonesia. Hadi Wenas can be reached at wenas@acommerce.asia.
So, what are the lessons that we can experience in building Zalora Wenas Hadi Indonesia? Check out the article below.
For those of you who do not know, Zalora is a company invested by Rocket Internet. Rocket Internet is a company builder famous for their penchant for imitating other business models that have been proven to work. However, they do not just emulate the business model, of course, they also improvise on the execution and implementation of the business. That is what makes a company invested by Rocket Internet can grow very fast and big, like Lazada and Zalora.
Wenas said, "Rocket Internet is also known for how to run their businesses are quite ruthless. They quickly change the direction of the business that they feel unable to walk. If there is a business model that does not work, they immediately turn it off and replace it with a new business model. And this is all done in a fairly short time. "
Back to Zalora, Zalora is a company established by five founders. One is Oliver Samwer which eventually took Wenas along with its co-founder (Catherine Sutjahyo) to establish Zalora Indonesia under the banner of the International Zalora.
Under the control of Wenas, Zalora Indonesia can grow very rapidly. By the time he was still working in Zalora, Wenas acknowledged that Zalora Indonesia produces the number of transactions (not the value of the transaction), the largest compared Zalora who are in other countries, such as Singapore and Malaysia Zalora. However, the transaction value Zalora Indonesia still pales in comparison to Zalora Singapore and Malaysia.
Reasons Why Zalora Growth in Indonesia Very Fast
Wenas recognizes that rapid growth Zalora not be separated from a large amount of funds invested by Rocket Internet. With a large amount of funds, they can do anything in internet marketing to increase turnover on their business. For example, Zalora boosts their marketing efforts to reach the highest limit, meaning that they continue to pour money to achieve great traction to the traction can not rise again, or, in other words, has reached its highest limit. When they know the highest limit growth, they will reduce their marketing budget gradually to measure the level of effectiveness, whether growth will continue to rise or even declining. This way they do to sustain growth with a marketing budget that is not so great.
As we all know, there are many marketing channels spread out there. It's up to you which one you want to use as your marketing path later. But, is there a definite marketing channel generates the best conversion? Wenas argued, "nothing is certain, you have to try it one by one to measure the value of conversions that you can be of any marketing you are doing. From there you will know which marketing channel that can generate greater conversions than others. In the case of Zalora with abundant funds, we do market on all channels. If there are no effective channel, we moved the budget from the inactive channel to channel conversion is much better. It makes us become more efficient marketing "he said.
Tip: For those of you who do not have a budget that is abundant, you should start from the lowest channel first. If you have mastered it, you just go to another channel.
In addition to marketing like crazy, one of the things, why Zalora can grow large quickly, is sourcing. "Without a sourcing team (team find and select the products), Zalora can not be of this magnitude, they are choosing a quality product to be our (marketing team) can be marketed on a large scale. Without them, we could not sell. For the problem of competition, arguably at that time, Zalora has no significant competitors because there are many online stores that use a system of consignment goods at their own warehouses. Our rivals at that time you could say is the department store where they are offline stores "he explained.
By having the advantage in the consignment, Zalora can deliver goods directly from the supplier to the buyer's address, it allows Zalora to have full control on the goods they sell. But at first, Wenas recognize that not all suppliers want to use a consignment system because they do not believe the Zalora. So, inevitably, some of the stuff in there that rely upon Zalora dropship.
Strategy Zalora Sign Into Market
Do not want to be an online store similar to other online stores, Zalora offers three things to their prospective customers, which products are most widely, COD, and returns. Thirdly it is Zalora advantage compared to other online stores because there are no other online stores that can offer this kind of thing.
After three of these advantages is run, in particular for the return of the goods, it turns on Zalora return rate of less than 3 percent, while the exchange rate is less than 5 percent. This indicates that customers are satisfied when they shop online at Zalora. After walking up to 1.5 years, finally, Zalora add to future returns, of which initially only 14 days to 30 days.
Many things changed in a few years after Zalora stand, ranging from the cost of delivery of goods which initially must meet the "minimum order" for several regions in Indonesia to be free throughout Indonesia. At the beginning, Zalora also sells items such as Christmas trees, kids clothes, home decor to bolster pillow, but soon they were closed because it is not profitable. Zalora is a company that is agile, they will continue to adjust to what is desired by the market. This includes their principles in running the business.
E-Commerce Market in Indonesia
Compare with China, McKinsey survey noted that the number of people shopping online penetration in China amounted to 32%, while Indonesia is only about 7%. This amount is very much due to the phenomenon of online shopping in Indonesia are still in the early stages. Wenas believe that number is still very low numbers will increase beat China in the next five years because Indonesia is an archipelagic nation.
In contrast to China where almost all areas can be reached by land transportation, especially rail, on the other hand, Indonesia is a country that consists of thousands of islands, this makes it all the regions in Indonesia can be reached by land transportation. This is what causes the phenomenon of online shopping will increase rapidly in the next few years.
Judging from the number of visits to the website Zalora every day, the more frequently visited Indonesia and see the goods when the office hours after lunch. That proved to be the people of Indonesia are often open an online store after the lunch hour. The pattern is like this:
Initially, they will look first at the hour after lunch, and then when the time has demonstrated hour 4-5 pm or when going home from work, they had bought the goods before they had seen during the day. What happened between lunchtime until late afternoon when they decide to shop online? Wenas believes this may be because they are still wondering to a friend's office about the goods they want to buy before they decide to buy it in the afternoon. More or less this is what the Indonesian people spending patterns on the internet.
E-Commerce
After building Zalora to produce more than 2,000 orders per day, Wenas out and challenge him again on a business idea that he considered potential if applied in Indonesia, namely aCommerce. aCommerce is a platform that provides end-to-end e-commerce that helped the players in terms of delivery of goods, digital marketing, warehousing systems, technology, and much more.
As previously mentioned, aCommerce also assist their clients in digital marketing, but differs from a digital agency in general, aCommerce only focus on helping the players e-commerce and in an effort to digital marketing (banner ads, newsletters, analytics, social media), aCommerce only focus on the number of conversions generated. aCommerce not help you to get a lot of traffic, but the number of sales. This is what distinguishes aCommerce with Digital Agency in general.
Currently aCommerce already running in four countries, namely Thailand, Indonesia, Singapore, and the Philippines. With active AFTA in 2015, the future aCommerce will also address the issue of export and import goods.
By providing this service, the expected e-commerce businesses can focus on providing quality products, competitive prices, and focus on building their own brand.
How to Getting Traction
The first thing that remains to be the main building a startup is the product. After thinking a quality product, unique, and solve the problem, you must thinking your target market. And you have to believe in yourself that you are better than others.
For marketing, you might be able to pay for the digital agency to take care of your digital marketing such as SEO and SEM.
How to Getting Investors
In accordance with our previous articles about how to attract the hearts of investors, Wenas said one of the first things are seen on the business you run is "whether your business is already running previously in other countries?" This is a question that you must answer to investors because investors want proof and wanted money from your business.
In addition to success stories, investors will also look at your background. Profiles of people you have in your business is also an important element to attract the hearts of investors.
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