Digital-based business or better known as the startup today is already very widespread and growing. Users of digital technology continues to increase significantly suspected to be the background begairahnya startup business. In running and growing a startup business is inevitably the founder must do the promotion. Although internet-based network, but without promotion seems to be very difficult for the founder to make startupnya known.
In this #startup promotional activity there is a form that should not be forgotten that the founder of the selling value. A startup that has a sale value indeed generally will get a good direct promotion of several journalists or journalists through the mass media. By getting a promotion in the form of a review of the journalists will certainly make you helped to attract the people first, the customer elusive.
But to be able to get journalists who want to review your startup product is not an easy matter. Enterprises sending an email is not enough to be able to get reviews from journalists. Then it anything that could make the startup can be quickly popular through #promosi of journalists this review? Here's his review.
1. Highlight the uniqueness
The first thing that can make you an advanced startup popular is unique. You as faounder must find uniqueness at startup that you pioneered. Why is that? This is because the journalists who generally receives hundreds of requests every week coverage, just going to see some or 1-2 percent of the hundreds of these requests, which looks unique.
So to ensure the uniqueness of this startup, you can start by looking for things that can differentiate your startup with other similar startup company. Perhaps you can start to ask ourselves and explore startup. Another way of looking for uniqueness is to ask or do a survey to others about the unique thing that there is no startup you.
2. Emphasize the "Personal Story"
One of the chief editor of the mass media ReadWrite, Owen Thomas stated that something which is also the interest of a startup business that sought wording is "personal story". "Personal story" better than the data and this number is going to be the quality of the sale value of a startup that will be covered by the mass media.
With the "personal story" The founder will be helped to get in touch with one another and develop empathy for things that previously we did not understand. Telling a "personal story" will also be able to establish an emotional relationship with a journalist, and the readers of course.
3. Convey point Fast
If you send email to a mass media in the hopes want covered, you should not make the description is too long and convoluted buy. Just explain it quickly and at its core. Why is that? Journalists who have busy than average would discard the email is too convoluted and long belt.
Therefore try to make your startup story in the paragraphs that explain the essence, uniqueness, priorities and expectations. # The subject line of e-mail is also an important thing to note. This is because the subject of the email is the first component that is seen by journalists.
4. Fast Response
After emailing the appropriate procedure or after the interview, try to remain standby to routinely check your email inbox. Never too old to run away from your email. This is because when the reporter had done an interview or are interested in you and your startup, then there will be a reply to be immediately confirmed.
So, make sure you can be contacted and have time to talk with reporters, offering additional information about the product, service, company or whatever you can "sell" to be an interesting story.
5. Long-Term Relationship with Mass Media
Finally, things to know to make your startup popular is to make long-term relationship with reporters. We did a lot of journalists who emphasizes how to spend time in building a relationship that goes far into the future.
The goal, to improve their chances to continue to cover your story. Therefore, recognize journalists as a partner is a good thing. Make it remains a lasting relationship to be able to cover your startup at a later date when you're launching a feature or a new service.
In this #startup promotional activity there is a form that should not be forgotten that the founder of the selling value. A startup that has a sale value indeed generally will get a good direct promotion of several journalists or journalists through the mass media. By getting a promotion in the form of a review of the journalists will certainly make you helped to attract the people first, the customer elusive.
But to be able to get journalists who want to review your startup product is not an easy matter. Enterprises sending an email is not enough to be able to get reviews from journalists. Then it anything that could make the startup can be quickly popular through #promosi of journalists this review? Here's his review.
1. Highlight the uniqueness
The first thing that can make you an advanced startup popular is unique. You as faounder must find uniqueness at startup that you pioneered. Why is that? This is because the journalists who generally receives hundreds of requests every week coverage, just going to see some or 1-2 percent of the hundreds of these requests, which looks unique.
So to ensure the uniqueness of this startup, you can start by looking for things that can differentiate your startup with other similar startup company. Perhaps you can start to ask ourselves and explore startup. Another way of looking for uniqueness is to ask or do a survey to others about the unique thing that there is no startup you.
2. Emphasize the "Personal Story"
One of the chief editor of the mass media ReadWrite, Owen Thomas stated that something which is also the interest of a startup business that sought wording is "personal story". "Personal story" better than the data and this number is going to be the quality of the sale value of a startup that will be covered by the mass media.
With the "personal story" The founder will be helped to get in touch with one another and develop empathy for things that previously we did not understand. Telling a "personal story" will also be able to establish an emotional relationship with a journalist, and the readers of course.
3. Convey point Fast
If you send email to a mass media in the hopes want covered, you should not make the description is too long and convoluted buy. Just explain it quickly and at its core. Why is that? Journalists who have busy than average would discard the email is too convoluted and long belt.
Therefore try to make your startup story in the paragraphs that explain the essence, uniqueness, priorities and expectations. # The subject line of e-mail is also an important thing to note. This is because the subject of the email is the first component that is seen by journalists.
4. Fast Response
After emailing the appropriate procedure or after the interview, try to remain standby to routinely check your email inbox. Never too old to run away from your email. This is because when the reporter had done an interview or are interested in you and your startup, then there will be a reply to be immediately confirmed.
So, make sure you can be contacted and have time to talk with reporters, offering additional information about the product, service, company or whatever you can "sell" to be an interesting story.
5. Long-Term Relationship with Mass Media
Finally, things to know to make your startup popular is to make long-term relationship with reporters. We did a lot of journalists who emphasizes how to spend time in building a relationship that goes far into the future.
The goal, to improve their chances to continue to cover your story. Therefore, recognize journalists as a partner is a good thing. Make it remains a lasting relationship to be able to cover your startup at a later date when you're launching a feature or a new service.
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