2015 will soon come to an end and in 2016 will be present. Substitution of this year should be used as material for your correction and evaluation of businesses or entrepreneurs.Each turn of the year is generally the case there will be some things that are changing in addition to the number of years itself.
One form of change in the business world that is predicted to change in 2016 is the trend of marketing or marketing. Of course this is indeed the current marketing conditions change, you as an entrepreneur inevitably have to adapt.
Why? Because marketing is the most crucial thing to make your business thrive, walking in place or even degraded.
So what are the marketing trend that is predicted to change in the year 2016? Here's his review.
1. Focus on Relationship Marketing Wider
The first marketing or marketing trends that are expected to change in 2016 is the concentration or focus on relationship marketing.The focused from trend of employers in relation tangle broader marketing is indeed inevitably have done business because Indonesia is now being run free market of Southeast Asia.
With the free market of Southeast Asia have certainly made the businessman or entrepreneur will get a lot of ample scope to expand its marketing. It should be remembered that behind it there is the level of flexibility that is increasingly fierce competition among entrepreneurs.
In addition to the free market of Southeast Asia, marketing will grow and spread in 2016
was also caused by the booming use of #smartphone to make purchases of products and provision of advice and testimonials.
Therefore try to start from now to establish good relationships with partners, customers with the brand you have. Do not forget that at this time the customer is much more clever in distinguishing what is good experience and a bad one.
2. Use of Mobile Devices Marketing
As mentioned on point number one above, that the use of smartphones in 2016 will increase. From here you as an entrepreneur must want to come to follow the trend in the use of this #gadget.
Do it and use these devices to conduct marketing is predicted to be more effective and profitable. A reality today is has been proven that a search via more mobile than via a desktop or other device. Even where this phenomenal mobile #Google change the system to make it more friendly to search via mobile devices.
Moreover, Google also provides penalties for websites that do not optimize mobile version. This is done because Google actually wants users to get what they want easily though through a mobile device.
3. Use of Content Marketing More Complex
If you during the year 2015 using content marketing techniques, then in 2016 you must follow and adjust the content changes with the trends and needs of the market. This is due in 2016, said the key to search engine algorithms are expected to undergo major changes.
Of which initially only create content on websites, blogs or social #media, then in 2016 all of the content required to develop. So you no longer be able to rely on written content alone, but more than that you also have to create video content or images. This indication becomes very apparent when Google seems to continue to identify and punish the mobile media users who commit fraud in the transfer of content to the consumer makes.
4. Ads Focused On Target Market
Lastly, a marketing trend that is predicted to change in 2016 is that advertising should focus on the target market. While this is indeed the employers are required to have a specific target market.
Determination of the target market more specialized and specific real indeed proved more effective and is predicted to continue growing in 2016. So if you still do not have clear targets and specific market, now is the time you have to decide.
By having a specific target market then you will be easier to do marketing or advertising. To be able to get the right target market and specific you can use several tools such as Google Adwords, #Facebook Ads and other ad platform.
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