Interesting content could be the key to successful small and Medium Enterprises (SMEs) in introducing the business and its products. As we all know, social media is where users share any feelings, information, vent, and others. In social media, one also sometimes recommend something to your friends or followers. Therefore, it is important for SMEs to understand consumer desires and recommend valuable content.
Visual content authors mean is photos, videos, images and graphics, as well as infographics can make a striking appearance among thousands of posts. Post the visual contents that are relevant to the business they work. For example SME efforts are selling football jersey, then SMEs would be to post on social media all about football. For example, video goals spectacular world-class soccer star photo, and all the other interesting things that have anything to do with football.
Information that is relevant and informative
Consumers today are not interested in 'selling' let alone carried out in social media, notebene is a place to socialize. Consumers of social media in the search for information, news, and other interesting things. Therefore, the post-lah content contains information that is desired and needed by consumers.
Too often on sale in social media can make the audience uncomfortable and could have been clicking unfollow SMEs account. Be the promotion of SME products, but only a few percent of status updates that SMEs make. For example, the daily SME status updates on social media 10 times, just 2 status updates containing promotions. Actually, if SMEs ingenious, interesting information that is not shared SME product promotion in social media can be inserted promotions.
For example, SMEs dividing interesting photos on social media. In the photo can be given a website address link SMEs. Although the audience is actually just wanted to see interesting photos shared SMEs, would not want the audience also see the website link listed SMEs in the photo.
To increase engagement with the audience, occasionally do promotions and contests. People love to spend some time just 'chance' to get the prize.
Problem gifts need not fancy-fancy like the iPad. SMEs can offer gifts of products or services of the business. But not too often hold a contest as it will only attract fans who are just looking for a gift and it certainly could be detrimental to SMEs.
Try contest conducted not too difficult to attract a lot of audience to participate. Contest material also try to do with the products of SMEs, so that SMEs are also all in addition to holding a contest promotion. The term, dive while drinking milk.
Content such as pictures or videos that can make the audience smile or laugh deserves to be shared on social media since the moment of laughter contagious and easy to remember funny things. Inject a little humor into social networking could be a way to show off the personality of the company and make it easier followers engaged and enjoy it. But try to joke that does not contain SARA, harassment, demeaning others, sarcasm, pornography, and other jokes that could give rise to hatred.
Personal interactions
It is important for brands in social media to connect with fans and that's the purpose of social media. Ensure that some content contains words contex with love to an audience that has provided comments, relevant questions, or me-mention SMEs.
With good contents as above and do social media campaigns in a consistent manner.
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