Millions of blogs circulated on the internet. Most looked very lively and crowded reader, but not a few were so quiet with visitors just ride through. In fact, as an application-dominated posts, a benchmark of quality or not be seen from the blog readers.
* We should agree that the "reader" in this article refers to visitors who read the blog content, while the "visitors" could be just a visit / ride through.
Neil Patel (an entrepreneur and analytics expert from the United States that are popular with KISSmetrics website, Crazy Egg, and QuickSprout) conducted an analysis of how far visitors through the pages of a blog (scroll down). Results of the analysis showed "only 40% of visitors who actually read the blog post". Thus, even if the blog visitors recorded high levels, we can not conclude that the blog is successful.
It is true that many visitors, but whether our posting reads well and we want to convey the information received correctly? If visitors ride through it, of course we are not much different blog with the zebra crossing.
Important information The above makes me trying to figure out how to lead visitors than just ride through into loyal readers. I also found an interesting formulation of Neil Patel and I want to share to all of us. I modified this formulation to be more easily understood and applied to anyone who wants to blog more alive. The third of these formulations must be completed in mutual support to be able to create a blog that will be read everyone (especially your target market)
Update the blog to make it more attractive
Blog so that visitors are encouraged to read each article, we have to increase the attractiveness of the blog first. Make visitors want to open the article is in it and read it from beginning to end. Here are 6 ways to make it happen:
1. Increase the font size and spacing
Try to note the good blogs are popular. His appearance must have been very relieved, clean, and easy to read. Enlarge the font size 8-11 points blog becomes lighter and makes the display readable. Font size of 11 points proved to increase the average time on site of up to 27 seconds. Spacing added to show the impression of a more spacious.
2. Use headings, bullets, lists, and block quotes
Xero-Quotes
Length writing without pause / separator is equal to suicide. To dress her, use headings, bullets, lists, and block quotes. Each makes 1 article, categorized into a few subheads. If you want to explain the steps or lists, show the bullets and lists in order not to overload appear in a single paragraph. Insert also block quotes for something important to be emphasized.
3. Interacting with readers
Interacting with readers can be started from the content of the article itself. Use the greeting words: "I", "you", "you" and "we" in the text. Treat readers like friends chatting. By doing so, allow the reader to respond via the comment section will be higher.
4. Three of the most ideal picture
The presence of the image is helpful adds to the appeal of writing and illustrate the ease of explanation; the origin of the picture is not more than three. Neil Patel's analysis found that one blog post that contains more than 3 images have the possibility to fully read "15% less" than containing a maximum of 3 images. If you want to use more than 3 images, make sure the picture can add charm and explain the contents of writing well.
5. A maximum of 1,500 words postings
We are not writing a book. Readers on the Internet did not spend a long time to read an article. Therefore, make a habit of writing a maximum of 1,500 words. Straight to the point and keep it simple short!
6. Conclusions at the end of the article
The conclusion is important, especially for readers who may not have much time to read one full article. In addition, conclusions direct the reader to instantly scroll down to read the conclusion - was interested - and then decided to read the whole text from the beginning.
* We should agree that the "reader" in this article refers to visitors who read the blog content, while the "visitors" could be just a visit / ride through.
Neil Patel (an entrepreneur and analytics expert from the United States that are popular with KISSmetrics website, Crazy Egg, and QuickSprout) conducted an analysis of how far visitors through the pages of a blog (scroll down). Results of the analysis showed "only 40% of visitors who actually read the blog post". Thus, even if the blog visitors recorded high levels, we can not conclude that the blog is successful.
It is true that many visitors, but whether our posting reads well and we want to convey the information received correctly? If visitors ride through it, of course we are not much different blog with the zebra crossing.
Important information The above makes me trying to figure out how to lead visitors than just ride through into loyal readers. I also found an interesting formulation of Neil Patel and I want to share to all of us. I modified this formulation to be more easily understood and applied to anyone who wants to blog more alive. The third of these formulations must be completed in mutual support to be able to create a blog that will be read everyone (especially your target market)
Update the blog to make it more attractive
Blog so that visitors are encouraged to read each article, we have to increase the attractiveness of the blog first. Make visitors want to open the article is in it and read it from beginning to end. Here are 6 ways to make it happen:
1. Increase the font size and spacing
Try to note the good blogs are popular. His appearance must have been very relieved, clean, and easy to read. Enlarge the font size 8-11 points blog becomes lighter and makes the display readable. Font size of 11 points proved to increase the average time on site of up to 27 seconds. Spacing added to show the impression of a more spacious.
2. Use headings, bullets, lists, and block quotes
Xero-Quotes
Length writing without pause / separator is equal to suicide. To dress her, use headings, bullets, lists, and block quotes. Each makes 1 article, categorized into a few subheads. If you want to explain the steps or lists, show the bullets and lists in order not to overload appear in a single paragraph. Insert also block quotes for something important to be emphasized.
3. Interacting with readers
Interacting with readers can be started from the content of the article itself. Use the greeting words: "I", "you", "you" and "we" in the text. Treat readers like friends chatting. By doing so, allow the reader to respond via the comment section will be higher.
4. Three of the most ideal picture
The presence of the image is helpful adds to the appeal of writing and illustrate the ease of explanation; the origin of the picture is not more than three. Neil Patel's analysis found that one blog post that contains more than 3 images have the possibility to fully read "15% less" than containing a maximum of 3 images. If you want to use more than 3 images, make sure the picture can add charm and explain the contents of writing well.
5. A maximum of 1,500 words postings
We are not writing a book. Readers on the Internet did not spend a long time to read an article. Therefore, make a habit of writing a maximum of 1,500 words. Straight to the point and keep it simple short!
6. Conclusions at the end of the article
The conclusion is important, especially for readers who may not have much time to read one full article. In addition, conclusions direct the reader to instantly scroll down to read the conclusion - was interested - and then decided to read the whole text from the beginning.
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