Sometime we will see many companies have attractive ways for trigger their customers satisfaction and large campaign were launched to support many post of adverstising
In the early 70s, two psychologists that Kahneman and Tversky define the word "anchoring".
"Anchoring" is basically a tendency for people to rely on the first part of the information they received and use them as "anchor" (anchor, anchoring, handle) in decision-making. Once the anchor is set, all decisions made based on such information, regardless of whether it makes sense or not.
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There are a lot of emotional turmoil tool that can be used to motivate the user perform an action, "anchoring" hack marketing is one of the most commonly used throughout the world.
One of the most famous hack marketing is done by Steve Jobs himself when presented on the iPad for the first time.
Presenting the iPad, he discusses the price he set for iPad and iPad he said, should range from $ 999, . Then he said: "I am happy to announce that the price of the iPad was not started with $ 999, but only $ 499 (equivalent to 6 million)" and a live audience craze.
How it works. No matter that the 6 million figure is high, but the important thing was lower than the 13 million-which is "the anchor" (anchor).
anchor pricing and reference pricing from Ishan Aggarwal
"Anchoring Everywhere"
You'll often see some "anchor" is:
When in the supermarket you find 2 price tag (whether intentionally or not) showing the old price and the current price.
In the clothing store when the clerk offers you after super expensive suits worth 10 million rupiah and a suit with a matching tie is only at the price of 2 million rupiah.
In the shop online- "Previous for $ 2 million, is now free only pay postage 300 thousand rupiah."
When buying a car, the price offered is the anchor.
Use the "Anchoring" to Raise Conversions
1. Page-plug one module prices much higher price than the price of other products. In this way, any price lower than the initial price seems more reasonable, even if the prices are still high.
2. Discount-Try and set the discount at least one product, show prices before discounts and after discount, and ensure that there is an emphasis on those prices.
3. Limiting-you would have never seen this in the supermarket: "for sale but with a limit of 8 packets per person". This hack has been proven over time to motivate customers to consume more than they should consume. It can be used online, for example: "Invite up to 6 friends only".
That figure is strong. Our brains hold on numbers, sometimes for no apparent reason and use it for decision making. Try, try, and try! That is the key to success. Have you tried some of the methods of "anchoring" is?
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