Learning From Succes Story The Apparel Nike

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Nike we believed one from most trusted product that people was made but as many stuff in busy world nike have some step up and down in the story of business life , how we learn from glory of nike to build the kingdom of selling

In the competition of apparel company, Nike name is certainly considered one of the greatest players. Become a sponsor of many sports clubs as well as world-class actors, Nike brand has even become immortal for several devices supporting sport across the world.

Behind it all, there must be efforts of those who first developed the brand. And one of those who successfully led Nike to achieve success as currently exists, Phil Knight. With the intelligence to see opportunities and take advantage of the creativity, Phil managed to become one of the richest men in America thanks to the Nike business.

For those colleagues who wish to complete the trip you like what Phil Knight of Nike nurturing small company into one of the world apparel giant, following full review.


Early Starting a business

At first it turns the idea of ​​establishing a business not directly come from a Phil Knight. But he was invited by former coach Freshman Football at Stanford University, named Bill, to set up a sports shoe business.

Because see good prospects, Phil approved of the idea and started to create a business concept. One interesting thing of this is a combination of two entrepreneurs, one chooses intelligence in business, and that one is well aware of the target market who want targeted the sports world. Combination of the two, making the sports shoe business wants to develop to have enormous potential.

Be they established a business called Blue Ribbon Sports. The basic goal they want to achieve is, present products in particular sports shoes for athletic fields that are not only quality but also have affordable price.

At that time the majority of the market is still dominated by athletic footwear products coming from Germany. Although it is known to have a high quality, but products from Germany are still priced so high that can not be enjoyed by many consumers.


The idea was hatched Bill by importing products from the Japanese sports shoes. Cooperating with a Japanese company Onitsuke Tiger (ASICS), the entrepreneur duo finally managed to bring the product quality sports shoes but at affordable prices to consumers in the United States.

Business development

Within a few years of starting the first to open a business, you could say Blue Ribbon Sports was able to get high attention from consumers. It is not independent of how Phil managed to give birth to experiment to create more innovative products, especially in terms of design. The development was visible when the Blue Ribbon Sports officially opened its first retail store in the area of ​​Pico Boulevard, Santa Monica California. This location, also became the forerunner of Nike brand was born.

The next stage of the development of the business, started when they establish cooperative relations with one another businessman named Jeff Johnson. Of such cooperation, innovation is born more trendy sports shoes of "Cortez" training shoe. Like hotcakes, Cortez series of great success in the market with millions of pairs sold throughout the United States.

In addition, Phil also managed to pour a mold experiment sol shaped waffle pattern that was later widely applied to modern shoes. Furthermore, the product born from a waffle outsole Waffle Racer, Air Force One, Air Max 93, Max 95, and Air Max 97.

Birth of Brand Nike

Nike name, comes from a dream experienced by Jeff on one night. The dream then told to two other founders who later agreed to change the name Blue Ribbon Sports became Nike.

The first major step is performed by Nike is producing a special shoe Nike "Moon Shoes", which is reserved for athletes US Olympic Trials in Eugene, Oregon. Not unexpectedly, these shoes are very attractive to the athletes and the general public. This is a stepping stone, up in less than 3 years, Nike managed to control 50% market share in US footwear.



The next step ie, Nike tried to expand to several other countries such as in Asia and Europe. The move succeeded, even able to put Nike as one of the most successful global brands at the time. And the opportunity hit poured billions of dollars worth.

Philip H Knight, or Phil Knight became one of the most fortunate people on the brilliant Nike business. Served as CEO of Nike, Phil Knight reportedly wealth reached $ 10.4 billion in 2008.