The Markets From E Commerce Business In Indonesia Section

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The amount from circle of business owened by the country that have huge citizens and Indonesia have rank 4th in the most crowded population have the huge target marketing cusotmers where the potential from buying the goods balance with total cost of citizens

Today the business of e-money in Indonesia arguably become one of the industry's most shining. How not, until the month of September 2016 alone, the number of transactions using e-money has reached 476 million, with the value of transactions reached IDR4.89 trillion. In addition, the number of e-money that has been circulating in Indonesian society itself has reached 352 million.

This is causing quite a lot of players who then glanced at the digital business development of e-money. From the beginning of an application developer, game developers, industrial transportation, and so forth, attracted to add business lines namely in the field of e-money.

Volume Transaction Continues to Rise

Review of the figures, in 2014 the volume of transactions using e-money in Indonesia 203 million. This figure is in fact an increase of 47.48 percent over the previous year. In 2015, the numbers go up, reaching 535 million transactions, an increase of 163.35%.





No less astounding, for a nominal transaction revolves e-money business, in 2014 reached Rp3,31 trillion. The figure soared to Rp5,28 trillion in 2015. This proves the existence of significant growth, especially the use of e-money in a retail transaction, which is still mostly dominated by the use of cash.


Can Be Used Diverse Needs

Presented by the Assistant Director of the Department of Policy and Payment System Oversight of Bank Indonesia, Dewi Susiati, 2017 the amount of electronic money in circulation reached 37.3 million. This means that the use of e-money has been entered on a variety of other needs outside retail outlets offline and online.

Several other types of needs that can already use e-money facilitated the distribution of relief aid. Channeling is realized one of them through the family program of the ministry of social expectations that targeted no less than 600 thousand people across Indonesia.

Of the Bank Indonesia itself, support is also provided with the new regulations on the maximum limit of digital financial services in Indonesia. If previously the limit is only reached a maximum of 5 million now, consumers can take advantage of e-money with a ceiling of up to Rp10 million.


Potential In Transportation Sector

For colleagues who live in urban areas of Jakarta, certainly was very common to use card-based digital money that is used to access some public facilities. One of them is transport Transjakarta, commuter line toll payment that all participants can use you paid in the form of e-money card or e-money card based.

As has been run by the BCA bank with BCA Flazz card, the user can make payments like for example toll payment easier. As one of the electronic money service providers earliest initiated in Indonesia, BCA Flazz also increasingly used for other payments such as restaurants or mini.

Mira Wibowo, General Manager Head of Business Development and Marketing Transaction Banking BCA, said that the current residence card Flazz BCA has circulated no less than 9.5 million cards across Indonesia. Its growth is quite significant, especially in the last 5 years.

Security Hazards Threat E-Money

However, although it has some advantages, e-money of course also still have a number of disadvantages. Among them the weakness of the security side. The safe use based e-money card is not even guaranteed by any party both the government and the card issuer.

What can be done by Bank Indonesia as the supreme regulator of use of money in Indonesia, is set a nominal ceiling that can be used with e-money. For-based e-money card, the maximum limit of one million rupiah. As for server-based can be used up to Rp10 million as noted earlier.


However, e-money is one digital financial facility that helps the community. So it would be better if we as users do not just use it for granted, but knows very well how to protect yourself from possible crime.

In addition to knowing what the rules are applied by the issuer of e-money services, we are also obliged to enrich themselves with information on the use of e-money. Such information is already quite widely circulated on the internet and social networking. The most important thing is to always be careful and not hasty use of electronic money.